The Story of Priya Vastram

“Priya” : (ପ୍ରିୟା). — a word that means beloved in Odia — lies at the heart of our journey. Priya Vastram is not just a label, it is a feeling — of warmth, grace, and cherished elegance.

Founded by two women — Laxmipriya and Harapriya — Priya Vastram is born from a shared love for India's vibrant textile heritage and the joy of dressing up in something that feels truly you. What started as a passion for travel soon became a canvas of inspiration — from the vivid block prints of Jaipur to the serene weaves of the South, from mirrorwork in Kutch to the delicate embroidery of Bengal.

As they journeyed through India, they didn’t just see fabrics — they saw stories. They met artisans, homemakers, brides, and working women — each using clothing as a form of celebration, identity, and expression. The way a woman adjusts her dupatta or how a grandmother drapes her saree differently in every state — these little moments inspired a deeper connection to Indian wear.

Priya Vastram was created to bring those beloved experiences to you — where every outfit carries comfort, elegance, and a piece of culture. Whether you’re wearing it to a festival, a family gathering, or just because it makes you feel beautiful — we want you to feel seen, appreciated, and cherished.

At Priya Vastram, every dress is crafted with love, story, and soul — just like the women who wear them.